Better yet, hire a professional photographer. With online editing tools allow you to correct focus, add contrasts, and enhance images there is no excuse to have quality photographs in your listing. Make sure to focus prime attention on the property's strongest characteristics. How you describe the property and all its amenities can make all the difference to a buyer. It's worth the time and energy to put some effort in well-written marketing copy. Action verbs that elicit positive emotional feelings often work well. Full-color photos and a headline that captivates readers will encourage potential buyers to continuing reading. This lets you focus your time and effort on producing good marketing content and quickly getting it into the hands of potential buyers. If you aren't a graphics designer, use software with professionally designed themes and templates, such as SmartDraw. Create a professional-looking template.The flyer you put in the yard sign may vary somewhat, and the one you post online may vary from both. For example, the flyer you leave in the house may be the "basic" form described earlier with just the basic facts and figures. You may decide to make different flyers for different purposes. Before you begin brainstorming ideas, it is best to decide what action you want people seeing your flyer to take. Be their source of real estate information and you will become the expert they seek out or refer to their friends. You can put them on a regular mailing and keep them updated about new listing and sales, pricing trends, or other neighborhood information of interest. Getting an email address or other contact info lets you build a database of potential clients. Invite them to get on a "priority list" for open houses, price changes, or to be notified when the property sells. Take advantage of their natural curiosity. They want to know the price, the condition, etc. When a new sign goes up, the neighbors get nosy. Your call-to-action could be something along the lines of, "For a full list of available properties in XYZ Estates, email or text 'LIST' to 555-1234." Let them know that you have other properties available. To get their business you have to capture their interest… and their contact info. But they're in your neighborhood and they are looking. It may be priced out of their budget, or not have the right kitchen for them. Chances are the home shown on your flyer isn't the one this buyer will purchase. For example, hold back the price but add this call-to-action on your flyer: "Text '123StreetName' to 555-1234 for price and property details." This allows you to capture the prospect's phone number for a follow-up text or phone call. Build their curiosity and then give them a simple call-to-action. Don't give prospects all the information at once. This is an old marketing technique, but it works. Top-selling real estate agents have discovered some "secrets" for turning the basic, standard real estate flyer into a lead-generating machine. The Marketing Pro's Real Estate Flyer for Generating Leads This formula may offer a potential buyer the basic information they want, but may not be the most effective way to leverage the power of a real estate flyer. Most real estate flyers follow a pretty standard format: a simple headline, the price and address, a few photos, some descriptive information about the property, and the agent's contact information. With some creative thought and a little extra effort, your real estate flyers can become a lead-generating machine. Real Estate Flyer What is a Real Estate Flyer?Ī real estate flyer is one of the most effective tools in a real estate professional's marketing arsenal in today's world of digital and mobile technologies.
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